Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home. By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the ecostore ethos has always been to put people’s health first and give them the choice to live clean. From one New Zealand family to another – the Rands passed the baton to the Kraus family in 2013. Now led by Pablo Kraus, our goal is to be the world’s most trusted and sustainable home and body care brand. Today we continue to proudly develop, manufacture and pack our household cleaners, laundry, body care, skincare, baby care and oral care products at our own Toitū net carbonzero certified factory in Auckland and share them with the world.

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