We started Devereux in 2013 to bring a fresh take on what was the stale world of golf. As the world evolved, we evolved – but the game had been stuck. We love the game, respect the sport and we honor the traditions, but we knew we needed to start delivering a lifestyle that would allow for golf to be more inclusive, inviting, and straight-up less boring.That being said, we decided to make some changes to deepen our connection with customers, have more freedom in how we design and price our apparel, and better manage our brand messaging. This meant stepping out of wholesale, moving Direct-To-Consumer, and focusing on our community through reimagining the role we could play in growing the game. What can you expect from us now? New products dropped more frequently, designed the way we like it, and priced without unnecessary mark-ups.

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